Videographic Research – Actionable Insights
Videographic research (or Videography) is the practice of crafting expressions and sharing experiences in video form. It is about collecting the data (e.g. interviews and observations) on video, but also presenting the findings as inspiring videos.
Instead of boring slideshows or painfully long text reports, we offer you a documentary-like video. The video allows us to communicate emotions, contextual understanding and authenticity that cannot be conveyed through traditional research methods. This is an insightful report that inspires people and guides them to action.
We put the hottest academic expertise and professional video know-how together to create research that matters.
View examples of our research reports here:
Visit Finland wanted to provide deep understanding of booming Chinese tourism in Finland and how Chinese tourists perceive Finnish service culture. We approached this from both the tourists’ and Finnish service providers’ points of view.
Chinese winter tourists in Lapland
Chinese winter tourists in Lapland business representatives
We conducted a videographic research into the traits defining the Finnish work brand, of which we identified three: collaboration, safety and know-how. The research findings were communicated through 6 profile videos.